Meet the Team Behind the Wild

 

Simon – Co-Founder & CEO

Visionary. Early riser. Wild Core was born from Simon’s mission to create a brand that blends raw strength, clean fuel, and conscious living.

With a background in fitness and entrepreneurship, he's the engine that drives performance with purpose.
Morning ritual: 5 AM gym grind.
Fuel of choice: Pre Workout
Mantra: Build strength. Lead with purpose.

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Jo – Co-Founder & Head of Brand

The creative force behind Wild Core’s identity. Jo ensures every product, post, and campaign reflects the raw, real, and relentless energy of the brand.

With a passion for holistic health and bold storytelling, she’s all about balance with an edge.
Go-to recovery: Cork roller, sunset stretch
Mantra: Align your hustle with your healing.

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Ned – Chief Morale Officer (CMO)

Red kelpie. Trailblazer. Team motivator. Ned brings the energy, loyalty, and a few muddy paw prints to the Wild Core grind.
Specialty: Zoomies after the Zoom calls.
Favorite activity: Morning sprints and team park breaks.